As a Publisher, isn’t the successful monetization of user engagement your main currency? Then you need hyper-personalization (understanding the customer’s interests, anticipating their needs and identifying their circumstances) for your long term success. In a business where even modest improvements in engagement can have a dramatic impact on your bottom line, personalization and contextualization are crucial.

Knowing a user’s interest helps increase the relevance of an engagement, thereby increasing its value. Knowing a user’s context helps increase the likelihood of engagement, thereby improving performance.

We help segment audiences based on behavior, creating highly focused audiences for 3rd parties. The campaigns can be triggered at different ‘moments of delight’, each one with its own value.